Advertising is an effective marketing communication tool. If you wish to understand media you must know the fundamentals of advertising. In today’s market scenario all communication is audio visual with multiple brands floating in the market. To be effective in the face of competition, one must learn to be be creative. Ad Filmmaking course will lay the foundation for you to make your marketing outreach effective & successful and train you to deliver your communication powerfully!
This is a weekday course spread over 7 days & will cover all aspects of advertising filmmaking, from fundamentals to what will be required to actually make a film.
Participants will learn
- Fundamentals of advertising
- Concepts like USP and target audience
- Branding and research
- Ideation & Creating extensions
- Developing a creative brief
- Writing a TVC
- Logo, colour schemes, Story board
- Production design
- Basics of Cinematography
- Sound Recording
- Editing Music with examples
- Making a TVC
At the end of the course, participants will be ready to make their own Ad Films.